You are here
Home > LATEST STORIES > New Product—ididit Launches ZP Performance Steering Brand and Lightweight Columns

New Product—ididit Launches ZP Performance Steering Brand and Lightweight Columns

ADVERTISEMENT

ididit, LLC is taking performance steering in a new direction.

Long known for its premier universal and retrofit steering columns for hot rods and custom builds, the company is introducing ZP Performance Steering—an ididit quality product for the street performance and sportsman racing markets.

“We’re proud to roll out ZP Performance Steering, our newest ididit brand,” said Ted Keating of ididit. “When creating this new line, we wanted to bring the quality craftsmanship and attention to detail that have made our retrofit steering columns the gold standard in the Hot Rod and Resto-Mod world and engineer products aimed directly at the racing and performance markets.”

The initial ZP Performance Steering column line features two offerings, a base model for pure race/strip applications, and the Pro-Lite column, which was released last year and has become a favorite for street-strip to road and touring high performance applications.

At just 4.6 pounds, the ZP Base Model, the “Pro Fab” is a bare-bones, no-frills, retrofit column for drag racing and competition applications that has been stripped of turn signals, tilt system and anything else that might add weight or get in the way of getting down the track.

Meanwhile, the ZP “Pro-Lite” is a top-tier, lightweight column that retains all the safety features of a standard steering column to blend function with performance. Coming in at less than 6 pounds, it nonetheless provides all the creature comforts needed for an enjoyable drive with features including self-canceling turn signals, four-way flashers, horn wiring, 3-7/8″ wiring plug and a 1″ 48 lower shaft. It also collapses a full 5 inches for enhanced driver safety.

ZP Performance Steering will also add the “Pro Prep” performance steering column to its lineup, bringing the safety of collapsibility to the sleek design of the ZP “Pro Fab” retrofit race column.

ZP Performance Steering’s Pro Prep, Pro Fab and Pro Lite columns will also be available to be married with quick-release steering hubs. Ididit, LLC recently acquired California-based quick release steering hub and steering box company Schroeder Steering from Gary Schroeder. These Quick Release Steering Hubs (QRSH) will provide performance customers with easier entry and exit into the driver’s seat. In fact, quick-release hubs can be added to any steering column, whether it is an ididit/ZP product or not.

“We’ve taken the knowledge and engineering capabilities we’ve been developing in hot rod and custom circles since 1986 and applied them to the street/strip market,” Keating said. “Racers and performance enthusiast are going to love the quality and versatility of the new ZP Performance Steering line.”

ididit / ZP Performance Steering

www.ididitinc.com


Mike Galimi
Mike Galimi is the Director of Content & Marketing at ProMedia Publishing and Events with nearly 20 years of experience in motorsport writing and photography.
Top