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Direct Connection-Performance has a new name at Dodge

As part of the company's newly announced, two-year "Never Lift" business plan, Dodge announced the return of the Direct Connection performance parts brand as the exclusive source of the brand's factory-backed performance parts and straight-from-the-manufacturer technical information.Dodge Power Brokers will serve as the exclusive source for all new Direct Connection performance parts. Dodge is a pure performance brand, and the reintroduction of Direct Connection will empower members of the brotherhood looking for increased performance without violating emission requirements or the factory warranty, said Dodge Brand Chief Executive Officer Tim Kuniskis. We're doubling down on our commitment to Direct Connection by pairing it with our new Dodge Power Brokers program, so when customers want to unlock the true horsepower potential of their Dodge muscle car, they can connect with a network of dealerships as their trusted resource. Direct Connection will launch with a full line of factory-tuned parts, including exclusive new Direct Connection Tuner and Stage kits that will allow Dodge owners to install factory-tuned, 50-state-legal stage kit calibrations. The Direct Connection Stage II kit can unlock nearly 100 additional horsepower, while a Stage III kit is under development to unlock even more. All-new Direct Connection modern performance kits will be available to upgrade the engine, suspension and driveline of the current-era Dodge Challenger while maintaining vehicle factory warranty when installed by a Dodge Power Brokers dealer. In the competition arena, Direct Connection will deliver race-ready parts for the Dodge Challenger Mopar Drag Pak, including engines, transmissions and a body-in-white (BIW) that will allow racers to build their own Drag Pak. Direct Connection resources for muscle car enthusiasts and racers will include a performance parts website, technical information telephone hotline and parts catalog. Direct Connection was first launched in 1974 as the exclusive source for performance parts and technical information, straight from the manufacturer. As an industry first, Direct Connection changed the game with a massive portfolio of ready-to-run performance parts sold through the dealer network with how-to performance-upgrade guides known as performance recipes. The Direct Connection hotline, catalog and more armed racers and enthusiasts with the information they desired. Whatever the performance needstreet, track or stripDirect Connection provided the parts and knowledge. Dodge will carry on that performance legacy by supplying a new generation of muscle-car enthusiasts looking for ready to run parts with a one-stop shop for factory-backed high-performance parts and technical expertise, straight from the factory. Dodge Direct Connection performance parts and content will roll out Dec. 15, 2021. Dodge/SRT For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete. Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America's fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so two years in a row. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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