Prev Article Next Article

Paul Lee Shows Importance of Racing with his Wharton Automotive Group Brands

Posted By: Evan J. Smith
Paul Lee Shows Importance of Racing with his Wharton Automotive Group Brands
NHRA Funny Car driver and entrepreneur Paul Lee understands the power of marketing at a national event with national television coverage. Lee is a racer and car enthusiast, but for his brands including McLeod Racing, FTI Performance, Silver Sport Transmissions, and PowerTrain Technology, he has adapted the tried-and-true “Race on Sunday, sell on Monday,” attitude.
In addition to his brands being represented, Lee also welcomes a team of associate sponsors for his Funny Car program. Paul Lee, a high honors graduate from the Wharton Business School of University of Pennsylvania and JD/MBA graduate from Rutgers University Law/Business School, understands that a successful professional race team needs to know how to market and promote a brand’s products or services and to show a measurable and tangible return on investment.
“I believe that Bob Tasca Sr. came up with the ‘Race on Sunday, sell on Monday’ approach of promoting products through professional drag racing in the 1960s,” says Paul Lee. “The tremendous growth of our Wharton Automotive Group brands over the last 10 years is proof that this approach works just as good today as it did in the ‘60s.” 
It is a proven formula that Paul Lee has perfected over the years along with the growth of his business portfolio. Lee has a strategic plan to showcase his brands in front of millions of customers either at the track or on the NHRA on Fox broadcast. In fact, Lee will kick off his 2023 campaign at the NHRA Gatornationals this weekend in Gainesville, Fla.
“NHRA and FOX are the perfect platforms for promoting our brands and our marketing partners’ brands,” says Lee. “Of course, our success are the results of successful business-to-business (B2B) partnerships. This is an area where we excel in NHRA Drag Racing and the Nitro Funny Car class. And we’re also involved with many sportsman racers and programs including the NMRA and NMCA racing sanctioning bodies.” 
In addition to his four brands, Lee has multiple associate sponsors who bring an array of businesses to NHRA’s forefront. From Mainline Sales, who are a manufacturer’s representative in the plumbing industry, to Red Line Synthetic Oil (which is also the NMCA series sponsor), Paul brings companies together at the track with pit-side hospitality area to conduct the B2B connections. 
For the 2023 season, Paul Lee Racing is excited to have great partners like Justice Brothers, Boninfante Friction, Breen Engineering, TMS Titanium, ARP, Weld Racing, IGTG, Gates belts, and Denso spark plugs.

join our

email list

You’ll be first to know about Race Pages Digital latest news!