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Proposed Jam Factory Motorplex in Brownsburg, Indiana Will Be Modern Gasoline Alley


Jam Factory MotorplexWritten by Ainsley Jacobs

Ben Stoner had an idea and decided to SEND IT in a big way! The owner of Indiana-based Fathouse Fabrications and Fathouse Performance, recently announced his plans for a massive Jam Factory Motorplex, adjacent to Lucas Oil Raceway in historic Brownsburg, Indiana.

About a year ago, Stoner and his Fathouse family found that they had outgrown their current location and started planning a new facility. “We looked at options and what was available and all the audacious goals we had and things we would want in a perfect world,” explained Stoner, who dreamed of having his own track but knew that would be a tall order to make happen. The conversation moved to finding land around Lucas Oil Raceway to provide a close proximity to the world-famous racing facility.

Soon, Stoner had an idea – a sprawling multi-use motorsports complex that would house everything from race teams to manufacturers, performance shop to special events, and anything in between.

Jam Factory MotorplexStoner’s plan is, essentially, to develop the land next to Lucas Oil Raceway as the Jam Factory Motorplex. His concept consists of a 45-acre facility with access to the track, lease-able spaces ranging in size from 1,500 square feet all the way up to 68,000 square feet, with build-to-suit lots available, public outdoor event space for cruise-ins or cars and coffee-type events, a hotel, office space, and more. Additionally, the goal would be to offer several days per month of specially reserved time at the racing facility for lessors.

“We’re in negotiations to purchase the land right now, and are working with investors to get things off the ground with the land development, civil engineers, and mechanical engineers,” noted Stoner, who has most of the architectural drawings already completed. “We want to build out this facility so that everyone in motorsports who has a need for track time or testing – manufacturers and engineering companies interested in product development, race teams, et cetera – can call this place home.”

Located in the motorsports capital of the world, Stoner’s Jam Factory Motorplex is poised to be a radial game-changer. He hopes that his new venture will he a one-stop-shop type-location, with chassis shops, performance shops, dyno centers, fabricators, and more, all located within his “car community.”

“The Jam Factory Motorplex is my vision for the future of the motorsports industry and for automotive enthusiasts,” said the man of his grand vision. “Companies and enthusiasts will now have an optimal location for testing, customer training, product development, promotion, and marketing.”Jam Factory Motorplex

The facility is planned to be built in three phases, with plans—if everything is approved and comes to fruition—of a ground breaking in the spring of 2020. The first phase will include two buildings (28,000-square feet and 16,000-square feet) next to the drag strip. A unique aesthetic cobblestone-and-landscaping feature will be built between the two – a dragster that can be viewed from above. Phase two will add several more buildings of leasable space, depending on demand, and phase three will add office space and a hotel, if needed. “I want to be ready to start operating towards the fall of 2020, but I know these things sometimes take longer than you want,” added Stoner, whose smart three-phased strategy will allow him to get rolling before the entire property is complete.

To further entice potential lessors or investors, the city just completed the new Ronald Regan Expressway near the track, and Stoner is working with the municipality to develop a new boulevard exit and grand entrance right into Lucas Oil Raceway that will also enable easy entrance to the Jam Factory Motorplex. Pricing for the lease space is expected to be on-par with other new building costs in the area, with the bonus of the included track time.

Stoner will be displaying at the Performance Racing Industry (PRI) Show in Indianapolis, Indiana, with Fathouse Fabrications and Fathouse Performance, but also will have tons of information on display about plans for the new Jam Factory Motorplex. Visit him in booth #1836 in the Green Hall to see renderings, view plans, and to learn more.

Ainsley Jacobs
P.TEN Marketing's Ainsley Jacobs is a freelance motorsports marketing professional with extensive experience in marketing and communications, website development, social media management, photography, journalism, and more.