Dodge Announces ‘Never Lift’ Business Plan, the Muscle-car Brand’s Two-year Look Down the Road

Dodge Brand Chief Executive Officer Tim Kuniskis recently previewed the brand’s two-year business plan, which he dubbed, Never Lift. The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months. Included in the 24-month Never Lift rollout were four additional news announcements. Operation

Direct Connection—Performance has a new name at Dodge

As part of the company's newly announced, two-year "Never Lift" business plan, Dodge announced the return of the Direct Connection performance parts brand as the exclusive source of the brand’s factory-backed performance parts and straight-from-the-manufacturer technical information. Dodge Power Brokers will serve as the exclusive source for all new Direct Connection